Once relegated to antique trays and heirloom boxes, brooches have made an unexpected and stylish comeback in 2025. This resurgence is fueled by a mix of nostalgia, individualism, and fashion’s cyclical love for reinvention.
Whether they’re worn on lapels, hats, bags, or even shoes, brooches are now a statement of personality and aesthetic intent. For jewelry retailers and fashion brands, this is the perfect moment to reposition brooches from “vintage curiosity” to “must-have accessory.” Here’s how to ride this trend and drive sales with strategy and flai
Brooches Are Back: How to Sell This Vintage Trend in 2025
Why Brooches Are Trending Now
Several cultural and fashion shifts are responsible for the return of brooches:
- Maximalist Styling: As minimalism fades, bold accessories like brooches are back in favor.
- Gender Fluid Fashion: Brooches appeal across identities—from dandy lapel pins to edgy denim accents.
- Vintage Renaissance: Consumers love heritage looks and slow fashion stories.
- High Fashion Cues: Designers from Gucci to Schiaparelli have revived brooches on runways.
- Function Meets Art: Brooches are both ornamental and practical, pinning scarves, bags, or collars.
What Sells: Best-Selling Brooch Styles in 2025
To cater to different audiences, stock a variety of brooches that balance trend with timelessness:
- Nature Motifs: Flowers, bees, leaves—perfect for romantic and boo buyers
- Celestial Symbols: Moons, stars, suns—connect with spiritual and astrology-influenced consumers
- Art Deco Geometrics: For fans of architecture, symmetry, and vintage drama
- Statement Cameos: Offer nostalgic charm with modern twists
- Mini Cluster Sets: Small brooches sold in groups for layering on jackets or denim
Ensure a mix of metals, from high-polish gold tones to oxidized silver, and consider textures like enamel, marcasite, and pearl accents.
Styling Tips: Help Customers Visualize the Look
Brooches sell best when people know how to wear them. Use visuals, reels, or blog content to demonstrate:
- On Outerwear: Oversized brooches on wool coats or denim jackets
- As Bag Charms: Pinned onto totes or crossbody bags
- On Hats & Berets: A brooch transforms headwear into a statement
- Back of Dresses or Collars: For a hidden-gem surprise effect
- Brooch Clusters: Multiple small pins layered on a vest or cardigan
Position brooches as versatile, expressive, and unbound by age or season.
Create Occasion-Focused Campaigns
Brooches are ideal for gifting and special occasions. Tie product releases or promotions to:
- Weddings: “Something Vintage” bridesmaid gifts
- Graduations: Brooches with symbolic motifs like stars or wings
- Mother’s Day & Grandparent’s Day: Nostalgia meets style
- Seasonal Drops: Autumn leaves, spring blossoms, winter snowflakes
Include printed story cards with each brooch to add meaning and perceived value.
Bundle & Curate for Higher AOV
Encourage upsells and bundled purchases:
- Brooch & Bangle Sets: Match motifs or metals
- Curated Gifting Sets: Include brooch, pouch, and a care card
- Multi-Pack Mini Brooches: For jackets, hats, and accessories
These curated packages make brooches more approachable and giftable.
Leverage Content & UGC
Show real people styling brooches in creative, everyday ways:
- Partner with vintage influencers and stylists
- Encourage customers to share how they style brooches (#PinItYourWay)
- Run reels showing “5 Unexpected Ways to Wear a Brooch”
Brooches thrive on visual storytelling make them the star of your social media.
Ethical and Slow Fashion Appeal
Today’s consumers want more than a pretty product. Highlight:
- Artisan craftsmanship and handmade details
- Upcycled or recycled materials
- Limited-edition runs to align with slow fashion values
Brooches fit perfectly into the sustainable accessory narrative—compact, timeless, and sentimental.
Conclusion: A Classic Reimagined
The brooch revival of 2025 isn’t a passing fad—it’s a fashion evolution rooted in meaning, art, and individuality. By offering a thoughtfully curated brooch collection and equipping your customers with styling inspiration, you can turn a vintage item into a modern bestseller.
Celebrate the return of brooches as more than accessories. They’re conversation starters. Identity markers. Tiny works of wearable art.
So pin it proud. And help your customers do the same.